Eminyakeni embalwa edlule, ikakhulukazi embonini yokudayisa, izikhwama zepulasitiki zisetshenziswe kakhulu.Ukusetshenziswa njalo kwezikhwama zepulasitiki kulethe ukungcola okuningi endaweni esihlala kuyo.Ukuvela kwezikhwama zephepha ze-kraft kuthathe indawo yokusetshenziswa kwezikhwama zepulasitiki ezimbonini eziningi.
Ukuvela kwezikhwama zephepha ze-kraft kuguqule indlela abantu ababecabanga ngayo ukuthi ukuthenga kwabantu kunganqunywa kuphela ngenani lezinto ezingaphathwa ngezandla zombili, futhi sekwenze nabathengi bangabe besazikhathaza ngokungakwazi ukuzithwala nokunciphisa izinga lokuzithwala. isipiliyoni esimnandi of shopping uqobo.
Kungase kube ihaba ukusho ukuthi ukuzalwa kweisikhwama sephepha se-kraftiqhubekisele phambili ukuthuthukiswa kwayo yonke imboni yokudayisa, kodwa okungenani yembule kubathengisi ukuthi kuze kube yilapho ulwazi lokuthenga lwekhasimende luba lula, lube lula futhi lube lula ngangokunokwenzeka, awukwazi ukubikezela ngokuthe ngqo ukuthi abathengi bazothenga malini.Yilo kanye leli phuzu elidonse ukunaka kwabafika sekwephuzile ekuhlangenwe nakho kokuthenga kwabathengi, laphinde lakhuthaza ukuthuthukiswa kobhasikidi bezitolo ezinkulu nezinqola zokuthenga.
Eminyakeni engaphezu kwengxenye yekhulu kusukela ngaleso sikhathi, ukuthuthukiswaizikhwama zokuthenga zephepha ze-kraftkungachazwa njengokuhamba ngomkhumbi okubushelelezi.Ukuthuthukiswa kwezinto zokwakha kwenze amandla ayo okuthwala imithwalo aqhubeke nokukhula, futhi ukubukeka kwawo kuye kwaba kuhle kakhulu.Abakhiqizi baphrinte izimpawu zokuthengisa namaphethini ahlukahlukene ephepheni le-kraft.Eskhwameni, ngena ezitolo ezitaladini nasezindleleni.Kuze kube maphakathi nekhulu lama-20, ukuvela kwezikhwama zokuthenga zepulasitiki kwaba enye
Isibekela isikhwama sephepha se-kraft esake saduma esinezinzuzo ezifana nokuba mncane, unamandla futhi ushibhile ukuwenza.Kusukela ngaleso sikhathi, izikhwama zepulasitiki ziye zaba yisinqumo sokuqala sokusetshenziswa okuphilayo, kuyilapho izikhwama zesikhumba senkomo ziye kancane kancane "zehliselwe emgqeni wesibili".Okokugcina, izikhwama zephepha ze-kraft ezidlulile zingasetshenziswa kuphela ekufakweni kwenani elincane lemikhiqizo yokunakekelwa kwesikhumba, izingubo zokugqoka, izincwadi, nemikhiqizo yokulalelwayo ebonakalayo ngaphansi kwegama elithi "nostalgia", "imvelo" kanye "nokuvikelwa kwemvelo." ".
Kodwa-ke, ngokusabalala komhlaba wonke kwe "anti-plastic", izazi zezemvelo seziqalile ukunaka izikhwama zephepha ze-kraft zasendulo.Kusukela ngo-2006, i-McDonald's China iye yethula kancane kancane isikhwama sephepha se-kraft esinezici zokushisa ezishisayo ukuze sigcine ukudla okukhipha kuzo zonke izitolo, esikhundleni sokusebenzisa izikhwama zokudla zepulasitiki.Lesi sinyathelo siphinde sathola izimpendulo ezinhle ezivela kwamanye amabhizinisi, afana ne-Nike, i-Adidas nabanye abathengi abakhulu bezikhwama zepulasitiki, asebeqale ukushintsha izikhwama zepulasitiki ngezikhwama zekhwalithi eziphezulu ze-kraft.
Isikhathi sokuthumela: Sep-19-2022